Media Strategist
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Media Strategist
At Backbone, we live by the belief that passion drives results. For nearly thirty years, we’ve partnered with the brands that get people outside and we’ve built a team that actually uses what our clients make. If you’re a sharp, curious media thinker who wants to do great work for brands you believe in, keep reading.
The Job
The Media Strategist owns the full media strategy cycle: planning, execution, and analysis for a portfolio of assigned accounts. You’ll be the strategic lead for clients, the connective tissue between client goals and Backbone’s channel specialists in search, social, and programmatic. For larger accounts, you’ll contribute your strategic thinking as part of a team led by a Senior Strategist or Director.
This isn’t a role where you inherit a playbook and run it on repeat. At Backbone, we expect our strategists to be thought leaders: creating and leading strategy, develop genuine client relationships, and push their accounts forward.
The Work
Own integrated media strategy for assigned accounts managing budgets of hundreds of thousands of dollars annually
Develop, present, and execute media plans across paid social, paid search, and programmatic channels
Serve as the day-to-day client lead, managing relationships, communications, timelines, and budgets
Translate client goals into channel-level strategic direction for Backbone’s search, social, and programmatic teams
Oversee holistic account and channel performance, guiding teams on tactical next steps to achieve overarching account objectives
Analyze campaign performance and recommend tactical changes to maximize results
Manage buy stewardship and maintain accurate, up-to-date media plans
Contribute strategic thinking on larger client teams under the guidance of a Senior Strategist or Director
Informally mentor junior team members on strategy and implementation
The Essentials
Bachelor’s degree
2 to 5 years of professional experience in paid media strategy or planning
Your Capabilities
Experience developing, implementing, and measuring paid media plans across a full yearly cycle
Hands-on experience in platforms like Google Ads, Meta Ads Manager, TikTok Ads Manager, The Trade Desk, Feedonomics, Google Analytics, or similar
Understanding of how paid social, search, and programmatic channels work together and how to brief specialists effectively
Sharp analytical mindset, with the ability to evaluate performance and optimize budget allocation accordingly.
Strong written and verbal communication with clients, vendors, and internal teams
Detail-oriented with strong project management and time management habits
Proficient in Microsoft Office, especially Excel and PowerPoint
The Extra Mile
Familiarity with traditional media channels (OOH, print, TV)
A pulse on paid media best practices, trends, and industry happenings."
Experience with Amazon Marketing Services or Amazon DSP
Basic understanding of SEO, PR, community management, or affiliate marketing
A genuine passion for the outdoors and the brands that serve that community
A sense of humor
Be you, on our team. We seek to build an inclusive team and culture that values diverse lived experiences, backgrounds, and skill sets.
Salary
$60,000 to $70,000 annually, plus benefits including health, dental, vision, and 401K.
About Backbone Media
Backbone Media is the country’s leading active lifestyle media agency. With offices in Carbondale and Denver, Colorado, we’ve spent three decades helping brands big and small grow through effective, integrated media. This is an in-office role, Carbondale or Denver.
- Locations
- Carbondale, Denver
- Remote status
- Hybrid
About Backbone Media
Founded in 1997 in Carbondale, Colorado, Backbone is a marketing agency for outdoor and active lifestyle brands with services across the paid and earned media landscape.