Senior Analyst

Denver, CO or Carbondale, CO

The Job

The Senior Digital Analyst will work within the Analytics team supporting client-centric marketing measurement as well as some support of agency-wide AI enablement.

Marketing measurement responsibilities involve building and using tracking, data, reporting, and measurement systems to provide strategic insights to clients and agency service teams on the performance of marketing campaigns. This role requires owning relationships with several client and internal teams.

AI enablement responsibilities involve identifying opportunities where AI can meaningfully improve workflows, working with internal teams across the agency to define use cases and solutions. Leveraging their technical expertise, this role will support those solutions with AI-powered implementations that support task automation, conversational reporting, and insight generation.

The Work

Develop measurement strategies with a thorough understanding of clients’ media plans and businesses

Build effective reports and AI-powered, conversational Analytics tools to visualize and evaluate results across campaigns

Design and conduct media experimentation and ongoing measurement insights to inform strategic decision making

Analyze data from media, web, measurement and other platforms (GA4, Google Ads, Meta, MTAs, MMMs etc.) to support marketing teams with campaign performance insights

Build and troubleshoot digital tracking infrastructure (pixels, tags, conversion events, etc.)

Maintain direct relationships with internal media teams and client contacts

Explore AI tools and identify practical opportunities where AI or automation can improve the speed and quality of internal workflows

Support internal teams in building effective habits around AI-powered tools and foundational LLMs

Stay current on developments in AI and marketing technology, and bring relevant learnings and recommendations back to the team

The Essentials

Bachelor’s Degree with coursework in relevant fields of study such as marketing, data analytics, computer science, etc.

6-8 years professional experience

Your Capabilities

Advanced quantitative, data analysis, and visualization skills

Fundamental understanding of data management principles, database design and ETL process.

Some SQL, Python or other programming skills

Understanding of marketing measurement methodologies (attribution, incrementality, media mix modeling, brand lift testing, brand tracking) media KPIs, concepts, and terms

Experience using LLMs and AI-powered tools (Claude, ChatGPT, Gemini, etc.) in a professional context, with a desire to develop these skills further

Understanding of digital ad tracking technology (tags, pixels, conversion events, UIDs and other user tracking technology)

Ability to work independently and in a team environment that promotes collaboration

Ability to establish and maintain effective relationships within the team and across the agency

Detail-oriented, exceptional critical-thinking and problem-solving skills

Strong communication and presentation skills

Ability to prioritize, multi-task and work under pressure

Strong initiative, a desire to learn new things and challenge the norm

Genuine curiosity about AI and emerging technology, and an eagerness to grow skills in this area on the job

The Extra Mile

Experience building or implementing media measurement models

Experience with Hex, Adverity, Google Cloud/BigQuery, dbt, Obsidian, and/or Cube

Experience with predictive modeling

Advanced experience using AI-assisted code editors (Claude Code, Codex, etc.)

Familiarity with AI agent frameworks, semantic layers, or data infrastructure concepts relevant to AI systems

Experience experimenting with conversational analytics, AI-generated reporting, or prompt engineering

Understanding of Backbone’s core values

A love of the outdoors

A sense of humor

Salary: $80-$90k annually

Benefits: Health (including Employer 100% paid option), Dental, Vision, 401k match

Perks: Flex time, powder days, wellness incentives, work from home/remote work options, office kegs, team hikes, floats, runs and playtime

Be you, on our team. We seek to build an inclusive team and culture that values diverse lived experiences, backgrounds and skill sets.

About Backbone Media: 

We are the country's leading active lifestyle media agency. For 25 years, Backbone has partnered with brands big and small to develop and execute effective, integrated media strategies. With offices in Carbondale and Denver, Colorado. Backbone has been consistently included on Outside Magazine’s “Best Places to Work” list.

Backbone provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, marital status, veteran status, or any other characteristic protected by federal, state or local law.

Please no phone calls, direct messages, or emails regarding job inquiries.