PR Account Coordinator
We usually respond within a month
At Backbone, we live by the mantra that passion drives results. We strive to align our clients with our team members’ interests, bridging the gap between work and play and keeping an eye on the elusive work/life balance. If you join our team of smart, driven marketers, you’ll become part of an extended work family, drawn together by a passion for an active lifestyle.
The Job
The Account Coordinator (AC) supports the account management team, executing the tactical elements and reporting on the outcomes of our clients' PR campaigns. The AC reports directly to a PR Director.
The Work
- Daily support for PR account managers
- Media monitoring and tracking
- Media database management and list-building
- News release writing and distribution
- Pitching brand, product and athlete stories to targeted media
- Product seeding and shipping to media
- ROI reporting and results analysis
- Attend tradeshows, sales meetings and in-person media meetings on behalf of clients
The Essentials
- Bachelors degree in communications, marketing, journalism or related field
- 0-2 years of professional experience
Your Capabilities
- Strong writing skills and familiarity with AP style
- Computer skills for editing and writing; knowledge of computer software programs such as Microsoft Word, PowerPoint and Excel
- Familiarity with popular social media channels including Instagram, Facebook, Twitter, YouTube, etc.
- Ability to work with strict deadlines, juggling multiple priorities
- Strong interpersonal skills
- A willingness to roll up your sleeves to get the job done
The Extra Mile
- Previous work in the PR field
- Understanding of Backbone’s core values
- A love of the outdoors
- A sense of humor
Be you, on our team. We seek to build an inclusive team and culture that values diverse lived experiences, backgrounds and skillsets.
Salary: $48,000
Benefits: Health, Dental, Vision, 401k match
Perks: Flex time, powder days, wellness incentives, work from home/remote work options, office kegs, team hikes, floats, runs and playtime
About Backbone Media: We are the country's leading active lifestyle media agency. For 25 years, Backbone has partnered with brands big and small to develop and execute effective, integrated media strategies. With offices in Carbondale and Denver, Colorado. Backbone has been consistently included on Outside Magazine’s “Best Places to Work” list.Backbone provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, marital status, veteran status, or any other characteristic protected by federal, state or local law.Please no phone calls regarding job inquiries.
COVID-19 Vaccinations: Backbone Media requires all employees who enter a Backbone owned or operated facility or who physically interact with others - including, colleagues, vendors and clients - as part of their job duties to demonstrate proof of receiving a COVID-19 vaccination as a condition of their employment, subject to exemptions for sincerely held religious beliefs, or medical reasons.
- Department
- Public Relations
- Locations
- Anywhere USA
- Remote status
- Hybrid Remote

Anywhere USA
About Backbone Media
Founded in 1997 in Carbondale, Colorado, Backbone is a marketing agency for outdoor and active lifestyle brands with services across the paid and earned media landscape.
PR Account Coordinator
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