PR Account Manager or Senior PR Account Manager
We usually respond within a month
At Backbone, we live by the mantra that passion drives results. We strive to align our clients with our team members’ interests, bridging the gap between work and play, keeping an eye on the elusive work/life balance. If you join our 75-person team of smart, driven marketers, you’ll become part of an extended work family, drawn together by a passion for an active lifestyle.
The Job
We’re looking for an experienced PR Account Manager (AM) or PR Senior Account Manager (SAM) to work with our growing portfolio of active lifestyle brands. The AM or the SAM serves as the primary client contact, developing and executing the PR strategy for 3-4 clients. This position reports to the VP Public Relations and the PR Directors. The SAM works with larger clients managing a PR team.
The ideal PR AM or SAM has proven PR and/or marketing experience. S(he) possesses a strong desire to join and be a leader at a best-in-class agency.
The Work
Develop and execute strategic PR plans that deliver on client goals
Comprehensive, effective account management – organizing regular client communications, meetings and reporting
Develop and maintain effective relationships with key media
Regularly pitch client stories to media and follow-up on story opportunities
Develop, organize and attend press trips on behalf of clients
Attend tradeshows and sales meetings
Develop effective press releases and compelling content for clients
Create and maintain targeted media distribution lists and build new media relationships
Monitor for client media coverage
Manage product seeding and shipping to media
Keep abreast of each client’s industry, competition and media coverage
The Essentials
Bachelor’s degree in communications, marketing, journalism or related field
PR AM: 2+ years of PR or related marketing experience
PR SAM: 4+ years of PR experience
Your Capabilities
Strong writing skills and familiarity with AP style
Computer skills for editing and writing; knowledge of computer software programs such as Microsoft Word, PowerPoint and Excel
Experience with media monitoring platforms such as Cision, Meltwater and/or TrendKite
Familiarity with popular social media channels including Instagram, Facebook, Twitter, YouTube, etc.
Ability to work with strict deadlines, juggling multiple priorities
The Extra Mile
Understanding of Backbone’s core values
A love of the outdoors
A sense of humor
Be you, on our team. We seek to build an inclusive team and culture that values diverse lived experiences, backgrounds and skillsets.
Salary: $50,000-$72,000 annual plus benefits, depending on experience
About Backbone Media: We are the country's leading active lifestyle media agency. For 23 years, Backbone has partnered with brands big and small to develop and execute effective, integrated media strategies. With offices in Carbondale and Denver, Colorado, Backbone has been consistently included on Outside Magazine’s “Best Places to Work” list.
Please no phone calls regarding job inquiries.
Backbone provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, marital status, veteran status, or any other characteristic protected by federal, state or local law.
COVID-19 Vaccinations
Backbone Media requires all employees who enter a Backbone owned or operated facility or who physically interact with others - including, colleagues, vendors and clients - as part of their job duties to demonstrate proof of receiving a COVID-19 vaccination as a condition of their employment, subject to exemptions for sincerely held religious beliefs, or medical reasons.
- Department
- Public Relations
- Locations
- Carbondale , Anywhere USA, Denver
- Remote status
- Hybrid Remote

Start your adventure.
About Backbone Media
Founded in 1997 in Carbondale, Colorado, Backbone is a marketing agency for outdoor and active lifestyle brands with services across the paid and earned media landscape.
PR Account Manager or Senior PR Account Manager
Loading application form
Already working at Backbone Media?
Let’s recruit together and find your next colleague.