At Backbone, we live by the mantra that passion drives results. We strive to align our clients with our team members’ interests, bridging the gap between work and play, keeping an eye on the elusive work/life balance. If you join our 75-person team of smart, driven marketers, you’ll become part of an extended work family, drawn together by a passion for an active lifestyle.

The Job

We’re looking for an experienced PR Account Manager (AM) or PR Senior Account Manager (SAM) to work with our growing portfolio of active lifestyle brands. The AM or the SAM serves as the primary client contact, developing and executing the PR strategy for 3-4 clients. This position reports to the VP Public Relations and the PR Directors. The SAM works with larger clients managing a PR team.

The ideal PR AM or SAM has proven PR and/or marketing experience. S(he) possesses a strong desire to join and be a leader at a best-in-class agency.

The Work

Develop and execute strategic PR plans that deliver on client goals

Comprehensive, effective account management – organizing regular client communications, meetings and reporting

Develop and maintain effective relationships with key media

Regularly pitch client stories to media and follow-up on story opportunities

Develop, organize and attend press trips on behalf of clients

Attend tradeshows and sales meetings

Develop effective press releases and compelling content for clients

Create and maintain targeted media distribution lists and build new media relationships

Monitor for client media coverage

Manage product seeding and shipping to media

Keep abreast of each client’s industry, competition and media coverage

The Essentials

Bachelor’s degree in communications, marketing, journalism or related field

PR AM: 2+ years of PR or related marketing experience

PR SAM: 4+ years of PR experience

Your Capabilities

Strong writing skills and familiarity with AP style

Computer skills for editing and writing; knowledge of computer software programs such as Microsoft Word, PowerPoint and Excel

Experience with media monitoring platforms such as Cision, Meltwater and/or TrendKite

Familiarity with popular social media channels including Instagram, Facebook, Twitter, YouTube, etc.

Ability to work with strict deadlines, juggling multiple priorities

The Extra Mile

Understanding of Backbone’s core values

A love of the outdoors

A sense of humor

Be you, on our team. We seek to build an inclusive team and culture that values diverse lived experiences, backgrounds and skillsets.

Salary: $50,000-$72,000 annual plus benefits, depending on experience

About Backbone Media: We are the country's leading active lifestyle media agency. For 23 years, Backbone has partnered with brands big and small to develop and execute effective, integrated media strategies. With offices in Carbondale and Denver, Colorado, Backbone has been consistently included on Outside Magazine’s “Best Places to Work” list.

Please no phone calls regarding job inquiries.

Backbone provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, marital status, veteran status, or any other characteristic protected by federal, state or local law.

COVID-19 Vaccinations

Backbone Media requires all employees who enter a Backbone owned or operated facility or who physically interact with others - including, colleagues, vendors and clients - as part of their job duties to demonstrate proof of receiving a COVID-19 vaccination as a condition of their employment, subject to exemptions for sincerely held religious beliefs, or medical reasons.