At Backbone, we live by the mantra that passion drives results. We partner with leading lifestyle brands to drive growth through integrated marketing and strategic communications. We work with brands we believe in and pair our teammates with brands matching their interests and expertise. When you join our team of smart, driven marketers, you’ll become part of an extended work family, drawn together by a passion for the outdoors and doing great work for great brands.

The Job

The Financial Analyst will serve as Backbone’s forward-looking financial engine, owning the planning, forecasting, and reporting infrastructure that keeps leadership informed and the business running efficiently.

Core responsibilities fall into two areas. Financial planning and analysis involves building and maintaining the cash flow forecasting, budgeting, and capacity planning systems that give ownership real-time visibility into the business. Process and automation involves identifying and implementing improvements that reduce manual burden across finance and operations, with a focus on data integrity and scalable systems.

This role reports to the VP of Operations and President and works closely with the Sr. Director of Finance.

• Build, maintain, and improve a rolling cash flow forecast updated on a consistent cadence

• Standardize workbooks and data inputs across the account management team to drive forecast accuracy

• Leverage NetSuite, Hyperion (aka EPM/NSPB), and Claude/AI tools to automate reporting workflows

• Own the annual budget cycle and maintain monthly actuals vs. plan reporting by department

• Build capacity models that translate headcount and revenue data into actionable hiring signals

• Model interest income, investment scenarios, and distribution forecasting to support ownership decisions

• Produce clear financial reporting for ownership including cash, margin, revenue vs. plan, capacity

• Translate financial data into narrative and visual formats

• Serve as a central cross-functional resource to support account managers and other non-finance staff who currently own data inputs

• Support ongoing NetSuite utilization and Hyperion implementation as a finance power user

• Bachelor’s Degree in Finance, Accounting, Economics, or a related field; MBA preferred

• 5+ years of progressive experience in FP&A, corporate finance, or financial operations

• Strong Excel acumen, highly proficient in advanced formulas and pivot tables; proficiency with NetSuite and/or Hyperion preferred; comfortable leveraging Claude, AI tools, and automation to improve the speed and quality of financial workflows

• Detail-oriented, with strong critical-thinking and problem-solving skills

• Demonstrated ability to build financial models from scratch and maintain them in a real business environment

• Experience implementing new processes and collaborating to drive adoption across departments

• Strong understanding of cash flow mechanics, capacity planning, and budget-to-actual reporting

• Experience working across multiple financial systems; comfortable learning new platforms quickly

• High EQ and strong communication skills — you know how to move groups forward without friction

• Organized and self-directed — comfortable building structure where it doesn’t yet exist

• Ability to work independently and in a team environment that promotes collaboration

• Ability to prioritize, multi-task, and work under pressure

• Experience in a professional services, agency, or media environment

• Experience with AI-assisted finance tools, conversational reporting, or prompt engineering in a professional context

• Background that combines strong accounting fundamentals with forward-looking finance

• Experience designing or working with AI-assisted finance tools or workflows

• Alignment with Backbone’s core values

• A love of the outdoors

• A sense of humor

• Salary: $100,000–$120,000 annually

• Benefits: Health (including Employer 100% paid option), Dental, Vision, 401k match

• Perks: Flex time, powder days, wellness incentives, work from home/remote work options, office kegs, team hikes, floats, runs and playtime

Be you, on our team. We seek to build an inclusive team and culture that values diverse lived experiences, backgrounds and skill sets.