Who We Are

At Backbone, we live by the mantra that passion drives results. We partner with leading lifestyle brands to drive growth through integrated marketing and strategic communications. We work with brands we believe in and pair our teammates with brands that match their interests and expertise. When you join our team of smart, driven marketers, you’ll become part of an extended work family—brought together by a passion for the outdoors and a commitment to delivering great work for great brands.

We are seeking candidates based in Carbondale, CO or Denver, CO

The Job

As a Social Media Strategist (SMS) or Senior Social Media Strategist (SSMS), you will be responsible for driving strategy and execution across all aspects of social media for our clients.

The SMS or SSMS serves as the primary client contact, developing and executing the social strategy for 3-5 clients. Both positions report to a Social Media Director.

The ideal SMS or SSMS has proven social media marketing experience working for an agency and/or a brand. S(he) possesses a strong desire to join and be a leader at a best-in-class agency.


The Work

• Develop and execute community management and influencer marketing strategies for Backbone's clients
• Client-facing account team member who collaborates across internal and external stakeholders to effectively manage the timely delivery of excellent work
• Contribute to and/or lead compelling presentations to client teams and stakeholders
• Contribute to the development of Backbone’s Influencer and Creator network, driving campaigns end-to-end, from partner curation and creative briefs to tracking and reporting
• Identify content needs and strategically source assets to maintain a strong content pipeline.
• Manage and optimize budgets and cash flow for dynamic creator and influencer campaigns
• Leverage Backbone’s tech stack to enhance influencer and social channel performance, reporting, and management
• Stay abreast  of industry trends and research, fostering thought leadership to help clients navigate the dynamic digital landscape

Note:  We consider applicants from all backgrounds. If you are excited about this role but don’t meet all the requirements listed, we encourage you to apply!

The Essentials

• Bachelor’s degree
• SMS: 2-4 years of social media marketing experience
• SSMS: 3-6 years of social media marketing experience
• Agency experience strongly preferred

Your Capabilities

• A solid understanding of all aspects of social media marketing and community management, including content curation, copywriting, content sourcing, scheduling, engagement, tracking, and reporting
• Ability to thrive in, and enhance, a hybrid-remote team environment while also working independently and utilizing available resources effectively
• Critical thinker and strategic decision-maker with the ability to adapt to the social media landscape
• Understanding of user behavior across multiple platforms, including Meta, TikTok, YouTube, and LinkedIn
• Experience using social media management, influencer marketing, and listening platforms such as Sprnklr, CreatorIQ, and BrandBastion
• Adept at trend-spotting to identify opportunities and stay on top of the latest changes in social media trends
• Strong design aesthetic and understanding of visual storytelling; ability to use social-first design tools, including Adobe Express suite to enhance content as needed
• Excellent presentation and client communication skills, with the ability to engage at all levels of an organization
• Highly detail-oriented with strong time management skills
• Strong interpersonal skills to establish and maintain effective relationships across departments and with external partners
• Willingness to learn, adapt, and challenge the status quo

Be you, on our team. We seek to build an inclusive team and culture that values diverse lived experiences, backgrounds, and skill sets

Salary: $60-$75k depending on experience

Comprehensive Benefits:

• Medical coverage (including Employer 100% paid option)
• Dental coverage
• Vision coverage
• 401 (k) match
• Wellness benefit
• Professional development/education assistance
• Paid volunteer hours
• Parental leave
• Flexible schedule
• Company-wide offsites
• Remote/hybrid workplace

About Backbone Media: We are the country's leading active lifestyle media agency. For 27 years, Backbone has partnered with brands big and small to develop and execute effective, integrated media strategies. With offices in Carbondale and Denver, Colorado, Backbone has been consistently included on Outside Magazine’s “Best Places to Work” list.

Please no phone calls regarding job inquiries.

Backbone provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, marital status, veteran status, or any other characteristic protected by federal, state or local law.