Colorado preferred; Remote Considered

At Backbone, we live by the mantra that passion drives results. We strive to align our clients with our team members’ interests, bridging the gap between work and play and keeping an eye on the elusive work/life harmony. If you join our team of smart, driven marketers, you’ll become part of an extended work family, drawn together by a passion for an active lifestyle.

Balancing brand goals with ecommerce goals is tricky business for Backbone Media’s clients. As the country’s leading Active Lifestyle Marketing Agency, Backbone Media has the unique opportunity to help brands like YETI, Smartwool, La Sportiva and many more with these challenges.

The Job

The Paid Social Manager is responsible for executing all day-to-day management, optimization, and execution across paid social platforms including, but not limited to, Meta, Pinterest, Snapchat, TikTok, and Reddit associated with assigned accounts; developing and implementing strategic plans to achieve client growth goals; cultivating client relationships; training team members; and developing strategies to stay ahead of the ever-changing paid social landscape. The ideal Paid Social Manager candidate is a critical thinker who is proactive and decisive with an analytical mindset that has a proven track record in driving performance across paid social platforms.

The Work

• Establish strategy and implement, optimize, and manage budgets for paid social campaigns across, but not limited to, Meta, Pinterest, TikTok, and Snapchat for direct response retail and tourism accounts

• Work closely with Media Strategists to align on goals, budgets, and overall strategic direction for paid social channels

• Provide budget recommendations based on audience size, revenue goals, platform performance, etc.

• Develop strategic recommendations with supporting rationale to maximize performance on paid social

• Deliver integrated paid social media campaigns with an appreciation for other online and offline channels 

• Ensure all paid social campaign billings are up to date and all finance queries are followed up in a timely manner 

• Analyze paid social campaign performance against client KPI's and report on trends and insights to key stakeholders 

• Support in any new business pitches and related work as required

• Maintain healthy relationships with platform reps to stay up to date on the latest tools, trends, and insights 

• Train/educate other Backbone media planners and coordinators and strategies, techniques and trends in paid social 

The Essentials

• Bachelor’s Degree

• 2-5 years of relevant professional experience

Your Capabilities

Note: we consider applicants of all backgrounds. If you are excited about what we’re doing but don’t meet some of the criteria below, please don’t let that discourage you from applying

• Comprehensive experience with relevant marketing technology stacks, including but not limited to: Google Analytics, Meta, TikTok, Snapchat, Reddit, and Pinterest 

• Strong working knowledge of Excel and competency in PowerPoint and Word 

• Create and apply strategies across paid social campaigns; including audience targeting, placement strategies, creative analyses, and campaign structure recommendations  

• Strong grasp over data analysis and measurement and ability to A/B test and identify opportunities for optimization to hit benchmark KPIs and meet client goals

• Working knowledge of platform pixel and event setup

• Ability to articulate strategic approaches through verbal, written and visual presentations to clients 

• Excellent communication skills with an analytical approach to managing data 

• Detail-oriented with exceptional critical-thinking and problem-solving abilities 

• Able to prioritize, multi-task and work under pressure 

• Self-motivated and excited to take on new challenges

The Extra Mile

• Knowledgeable on all aspects of digital and traditional media, including Paid Social Media, Search Engine Management, Search Engine Optimization, Social Media Management, Mobile, Out-of-home, TV, Print, etc.

• Basic understanding of public relations, community management and affiliate marketing

• Understanding of Backbone’s core values

• A natural curiosity

• A love of the outdoors

• A sense of humor
  

Be you, on our team. We seek to build an inclusive team and culture that values diverse lived experiences, backgrounds, and skill sets.

Salary: $60,000 - $70,000 annual, depending on experience

Comprehensive Benefits:

• Medical coverage (including Employer 100% paid option)
• Dental coverage
• Vision coverage
• 401 (k) match
• Wellness benefit
• Home office stipend
• Professional development/education assistance
• Paid volunteer hours
• Parental leave
• Flexible schedule
• Company-wide offsites
• Remote/hybrid workplace

About Backbone Media: We are the country's leading active lifestyle media agency. For 27 years, Backbone has partnered with brands big and small to develop and execute effective, integrated media strategies. With offices in Carbondale and Denver, Colorado, Backbone has been consistently included on Outside Magazine’s “Best Places to Work” list.

Backbone provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, marital status, veteran status, or any other characteristic protected by federal, state or local law.