Colorado Preferred; Remote Considered

At Backbone, we live by the mantra that passion drives results. We partner with leading lifestyle brands to drive growth through integrated marketing and strategic communications. We work with brands we believe in and pair our teammates with brands that match their interests and expertise. When you join our team of smart, driven marketers, you’ll become part of an extended work family—brought together by a passion for the outdoors and a commitment to delivering great work for great brands.

The Job

As a Senior Social Media Strategist, you will be an account team leader responsible for driving organization and execution across all aspects of social media for our clients. You are quick on your feet and able to prioritize multiple tasks and clients daily to ensure campaigns run smoothly. Every day, you proactively spot and solve potential problems, balancing creative thinking with meticulous attention to detail.

The Work

• Develop and execute winning social media strategies for Backbone’s brand partners, leading account teams to foster client relationships and deliver best-in-class social and influencer marketing strategies backed by clear benchmarking and performance measurement.

• Client-facing project lead who collaborates seamlessly across internal and external stakeholders to effectively manage timely delivery of excellent work.

• Develop and lead compelling presentations to client teams and stakeholders

• Demonstrate a deep understanding of all aspects of social media marketing and community management, including content curation, copywriting, content sourcing, scheduling, engagement, tracking, and reporting.

• Contribute to the development of Backbone’s world-class Influencer and Creator network, driving campaigns end-to-end, from partner curation and creative briefs to tracking and reporting.

• Identify content needs and strategically source assets to maintain a strong content pipeline.

• Manage and optimize budgets and cash flow for dynamic creator and influencer campaigns

• Mentor teammates to ensure excellence in strategy execution and day-to-day client deliverables.

• Leverage Backbone’s tech stack to enhance influencer and social channel performance, reporting, and management—from social media and influencer platforms to AI-driven tools.

• Stay ahead of industry trends and research, fostering thought leadership to help clients navigate the dynamic digital landscape.

Note: We consider applicants from all backgrounds. If you are excited about this role but don’t meet every requirement listed, we encourage you to apply!

The Essentials

• Bachelor’s degree

• 5+ years of marketing experience, including 2+ years specifically in social media marketing

Your Capabilities

• Ability to thrive in, and enhance, a hybrid-remote team environment while also working independently and utilizing available resources effectively.

• Critical thinker and strategic decision-maker with ability to adapt to social media landscape

• Deep understanding of content creation and consumption across multiple platforms, including Meta, TikTok, YouTube, and LinkedIn.

• Experience using social media management and influencer platforms such as Dash Hudson, Sprnklr, Sprout Social, Hootsuite, and CreatorIQ.

• Proficiency in social reporting, benchmarking, and listening tools, such as Instagram Insights, Google Analytics, Rival IQ, and Meltwater.

• Adept at trend-spotting to identify opportunities and stay on top of the latest changes in social media trends.

• Strong design aesthetic and understanding of visual storytelling. Ability to utilize social-first design tools, including Cap-Cut, in-app design tools and Canva, to enhance content as needed.

• Excellent presentation and client communication skills, with the ability to engage at all levels of an organization.

• Highly detail-oriented with strong time management skills.

• Ability to prioritize, multitask, and perform well under pressure.

• Strong interpersonal skills to establish and maintain effective relationships across departments and with external partners.

• Proficiency in Microsoft Office Suite, particularly PowerPoint and Excel.

• Willingness to learn, adapt, and challenge the status quo.

Be you, on our team. We seek to build an inclusive team and culture that values diverse lived experiences, backgrounds and skill sets.

Salary: $60-$75k depending on experience

Comprehensive Benefits:

• Medical coverage (including Employer 100% paid option)
• Dental coverage
• Vision coverage
• 401 (k) match
• Wellness benefit
• Home office stipend
• Professional development/education assistance
• Paid volunteer hours
• Parental leave
• Flexible schedule
• Company-wide offsites
• Remote/hybrid workplace

About Backbone Media: We are the country's leading active lifestyle media agency. For 27 years, Backbone has partnered with brands big and small to develop and execute effective, integrated media strategies. With offices in Carbondale and Denver, Colorado, Backbone has been consistently included on Outside Magazine’s “Best Places to Work” list.

Please no phone calls regarding job inquiries.

Backbone provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, marital status, veteran status, or any other characteristic protected by federal, state or local law.