At Backbone, we live by the mantra that passion drives results. We strive to align our clients with our team members’ interests, bridging the gap between work and play and keeping an eye on the elusive work/life balance. If you join our team of smart, driven marketers, you’ll become part of an extended work family, drawn together by a passion for an active lifestyle.

The Job

The Digital Operations Coordinator will work on the Analytics team in collaboration with our Digital Media teams to traffic digital campaigns, manage existing placements, QA data, troubleshoot tracking issues and implement pixels/tags for our digital media clients.

The Work

Build digital campaigns and manage day-to-day changes and optimizations using ad serving/tracking platforms (primarily Google Campaign Manager, potentially others)

Coordinate with internal Digital Media teams to manage and schedule campaign launches and media tests

Administer best practices by adhering to agency trafficking processes, frameworks and naming conventions

Execute data QA processes to ensure accurate tracking and reporting

Implement and configure tags in GTM; work with client tech teams to configure site tags; establish understanding of web development as it relates to our advertising efforts

Aid in ad tech implementation that enables data collection

Explore new tools and opportunities in the digital marketing landscape that can further our tracking capabilities

The Essentials

Bachelor’s Degree

1-3 years professional experience

Knowledge or experience in Google Campaign Manager or other ad serving/tracking platforms (Flashtalking, Adacado, etc.)

Your Capabilities

Note: we consider applicants of all backgrounds. If you are excited about what we’re doing but don’t meet some of the criteria below, please don’t let that discourage you from applying

Able to work independently and in a team environment that promotes collaboration

Adept at maintaining effective relationships interdepartmentally, as well as with those outside the team

Organized and detail-oriented with exceptional problem-solving and time management skills

Has basic understanding of the principles of marketing and advertising, along with knowledge of media concepts and terms

Able to prioritize, multi-task and work under pressure

Willing and able to learn new things quickly and challenge the norm

The Extra Mile

Google Ads and/or Google Analytics certification

Google Tag Manager

Data analysis skills

Understanding of Backbone’s core values

A love of the outdoors

A sense of humor

Be you, on our team. We seek to build an inclusive team and culture that values diverse lived experiences, backgrounds and skill sets.

Salary: $45k – $50k depending on experience

Benefits: Health, Dental, Vision, 401k match

Perks: Flex time, powder days, wellness incentives, work from home/remote work options, office kegs, team hikes, floats, runs and playtime

Founded in 1997, Backbone Media is the country’s foremost active lifestyle marketing agency. We partner with leading brands to target, inspire and engage audiences through public relations, media planning and buying, digital media, affiliate marketing and social media management. With offices in Carbondale and Denver, Colorado, Backbone has been consistently included on Outside magazine’s “Best Places to Work” list.

COVID-19 Vaccinations: Backbone Media requires all employees who enter a Backbone owned or operated facility or who physically interact with others -including, colleagues, vendors and clients -as part of their job duties to demonstrate proof of receiving a COVID-19 vaccination as a condition of their employment, subject to exemptions for sincerely held religious beliefs, or medical reasons.