At Backbone, we live by the mantra that passion drives results. We strive to align our clients with our team members’ interests, bridging the gap between work and play, keeping an eye on the elusive work/life balance. If you join our 75-person team of smart, driven marketers, you’ll become part of an extended work family, drawn together by a passion for an active lifestyle.

The Job

You will work with Media Strategists to organize and execute media campaigns for our clients. You are quick on your feet and able to prioritize multiple tasks and/or clients daily to ensure campaigns go off without a hitch. You like to balance creative thinking with making sure the details fall in line.

The Work

Support Media Strategists during campaign strategy development and plan execution

Manage paid social media campaigns across multiple self-serve platforms (Facebook/Instagram, Twitter, Pinterest, etc.)

Lead research to develop and support media strategies and tactics

Work hand in hand with Strategists to make sure all of the finer details of executing a campaign are covered

Immerse yourself in trafficking and reporting tools to manage delivery and results of digital campaigns (Google Campaign Manager, Google Analytics, AdSwerve, etc.)

Work with the Operations and Finance team to ensure billing is on track

Stay up to date on latest research and media trends

The Essentials

Bachelor’s Degree

0-2 years professional experience

Your Capabilities

Able to work successfully in a team environment that promotes collaboration in addition to confidently working independently and leveraging resources at hand

You communicate effectively at all levels

Establish and maintain effective relationships interdepartmentally, as well as with those outside the team

Possess strong quantitative and analytical skills

Have a solid understanding of mathematical concepts

Has a basic understanding of the principles of marketing and advertising, along with knowledge of media concepts and terms, creative and budget requirements

Detail-oriented and ability to appropriately manage time

Competent Excel and PowerPoint

Able to prioritize, multi-task and work under pressure

Willing to learn new things and challenge the norm

The Extra Mile

Knowledgeable on all aspects of digital and traditional media, including Paid Social Media, Search Engine Management, Search Engine Optimization, Social Media Management, Mobile, Out-of-home, TV, Print, etc.

Experience in Facebook Ads Manager, Google Analytics, Google Ads, Google Data Studio and Google Campaign Manager

Proficient in research tools including MRI and Facebook Audience Insights

Excel master

Understanding of Backbone’s core values

A love of the outdoors

A sense of humor

Be you, on our team. We seek to build an inclusive team and culture that values diverse lived experiences, backgrounds and skillsets.

Salary: $45,000-$50,000 annual plus benefits, depending on experience

About Backbone Media: We are the country's leading active lifestyle media agency. For 25 years, Backbone has partnered with brands big and small to develop and execute effective, integrated media strategies. With offices in Carbondale and Denver, Colorado, Backbone has been consistently included on Outside Magazine’s “Best Places to Work” list.

Please no phone calls regarding job inquiries.

Backbone provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, marital status, veteran status, or any other characteristic protected by federal, state or local law.

COVID-19 Vaccinations

Backbone Media requires all employees who enter a Backbone owned or operated facility or who physically interact with others - including, colleagues, vendors and clients - as part of their job duties to demonstrate proof of receiving a COVID-19 vaccination as a condition of their employment, subject to exemptions for sincerely held religious beliefs, or medical reasons.