At Backbone, we live by the mantra that passion drives results. We strive to align our clients with our team members’ interests, bridging the gap between work and play, keeping an eye on the elusive work/life balance. If you join our 75-person team of smart, driven marketers, you’ll become part of an extended work family, drawn together by a passion for an active lifestyle.
You will work with Media Strategists to organize and execute media campaigns for our clients. You are quick on your feet and able to prioritize multiple tasks and/or clients daily to ensure campaigns go off without a hitch. You like to balance creative thinking with making sure the details fall in line.
Support Media Strategists during campaign strategy development and plan execution
Manage paid social media campaigns across multiple self-serve platforms (Facebook/Instagram, Twitter, Pinterest, etc.)
Lead research to develop and support media strategies and tactics
Work hand in hand with Strategists to make sure all of the finer details of executing a campaign are covered
Immerse yourself in trafficking and reporting tools to manage delivery and results of digital campaigns (Google Campaign Manager, Google Analytics, AdSwerve, etc.)
Work with the Operations and Finance team to ensure billing is on track
Stay up to date on latest research and media trends
0-2 years professional experience
Able to work successfully in a team environment that promotes collaboration in addition to confidently working independently and leveraging resources at hand
You communicate effectively at all levels
Establish and maintain effective relationships interdepartmentally, as well as with those outside the team
Possess strong quantitative and analytical skills
Have a solid understanding of mathematical concepts
Has a basic understanding of the principles of marketing and advertising, along with knowledge of media concepts and terms, creative and budget requirements
Detail-oriented and ability to appropriately manage time
Competent Excel and PowerPoint
Able to prioritize, multi-task and work under pressure
Willing to learn new things and challenge the norm
The Extra Mile
Knowledgeable on all aspects of digital and traditional media, including Paid Social Media, Search Engine Management, Search Engine Optimization, Social Media Management, Mobile, Out-of-home, TV, Print, etc.
Experience in Facebook Ads Manager, Google Analytics, Google Ads, Google Data Studio and Google Campaign Manager
Proficient in research tools including MRI and Facebook Audience Insights
Understanding of Backbone’s core values
A love of the outdoors
A sense of humor
Be you, on our team. We seek to build an inclusive team and culture that values diverse lived experiences, backgrounds and skillsets.
Salary: $45,000-$50,000 annual plus benefits, depending on experience
About Backbone Media: We are the country's leading active lifestyle media agency. For 25 years, Backbone has partnered with brands big and small to develop and execute effective, integrated media strategies. With offices in Carbondale and Denver, Colorado, Backbone has been consistently included on Outside Magazine’s “Best Places to Work” list.
Please no phone calls regarding job inquiries.
Backbone provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, marital status, veteran status, or any other characteristic protected by federal, state or local law.
Backbone Media requires all employees who enter a Backbone owned or operated facility or who physically interact with others - including, colleagues, vendors and clients - as part of their job duties to demonstrate proof of receiving a COVID-19 vaccination as a condition of their employment, subject to exemptions for sincerely held religious beliefs, or medical reasons.