At Backbone, we live by the mantra that passion drives results. We strive to align our clients with our team members’ interests, bridging the gap between work and play and keeping an eye on the elusive work/life balance. If you join our team of smart, driven marketers, you’ll become part of an extended work family, drawn together by a passion for an active lifestyle.

Balancing brand goals with ecommerce goals is tricky business for Backbone Media’s clients. As the country’s leading Active Lifestyle Marketing Agency, Backbone Media has the unique opportunity to help brands with these challenges. We have built a high-performance internal team of media professionals.

The Job

The Senior Media Strategist is a key member of the media team, directly overseeing the performance and operations of media campaigns for assigned accounts; developing and implementing strategic plans to achieve client growth goals; cultivating client and strategic partner relationships; mentoring and training team members; and developing strategies to stay ahead of the ever-changing digital landscape will be pivotal in the success of this position.

The ideal Senior Media Strategist candidate is a critical thinker who is proactive and decisive with an analytical mindset and a proven track record in both digital and traditional media management.

The Work

Lead strategic media recommendations with supporting rationale

Develop, present and execute media strategies and plans

Show command over management of client and vendor relationships

Apply expertise to execution of paid social media campaigns across multiple platforms; Facebook, Instagram, Twitter, Pinterest, TikTok, etc.

Manage buy stewardship, analyze campaigns and recommend tactical changes to maximize campaign performance

Confidently steward the internal team's on work in social ad platforms, analytics, trafficking, ad-serving and finance

Manage day-to-day plan changes and maintenance of media plans

Successfully manages, tracks and balances client budgets and cash on hand

Respond to competitive requests, compiling appropriate data and analysis

Analyzes research to develop strategies and tactics

Oversee and train junior staff

The Essentials

Bachelor’s Degree

4-7 years of relevant experience

Your Capabilities

Strong written and verbal communication skills with peers, clients, and strategic partners

Quantitative and analytical mindset, with the ability to perform complex analyses and translate into actionable strategies

Strong understanding of zero-based performance budgeting and media strategies

Comprehensive knowledge of attribution and incrementality testing strategies

Proficient in digital media platforms, metrics, capabilities, ad formats and operations

Certifications for Google Ads, Google Analytics and Facebook Blueprint

Demonstrated ability to prioritize requests, multi-task and meet tight deadlines

Proficient in Microsoft Office (Outlook, Excel, Word, and PowerPoint)

The Extra Mile

Experience with Amazon Marketing Services and Amazon DSP

Tableau and Google Data Studio experience

Knowledgeable in SEM and SEO

Basic understanding of public relations, community management and affiliate marketing

Understanding of Backbone’s core values

A love of the outdoors

A sense of humor

Be you, on our team. We seek to build an inclusive team and culture that values diverse lived experiences, backgrounds and skill sets.

Salary: $65,000 - $75,000 annual plus benefits including health, dental, vision and 401K

About Backbone Media: We are the country's leading active lifestyle media agency. For 23 years, Backbone has partnered with brands big and small to develop and execute effective, integrated media strategies. With offices in Carbondale and Denver, Colorado, Backbone has been consistently included on Outside Magazine’s “Best Places to Work” list.

Please no phone calls regarding job inquiries.

Backbone provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, marital status, veteran status, or any other characteristic protected by federal, state or local law.

COVID-19 Vaccinations

Backbone Media requires all employees who enter a Backbone owned or operated facility or who physically interact with others - including, colleagues, vendors and clients - as part of their job duties to demonstrate proof of receiving a COVID-19 vaccination as a condition of their employment, subject to exemptions for sincerely held religious beliefs, or medical reasons.